Pure Turf
A Brentwood estate with a thick, freshly striped lawn at golden hour

Every great lawn starts here.

Three tiers. One foundation. Soil-test driven fertilization, season-timed weed control, slow-release nitrogen. Every other Pure Turf service builds on this.

8 to 14 visits · No long-term agreement · 512 five-star reviews

The lawn pays you back for every visit.

The program is the foundation everything else is built on. Soil-test-driven applications, season-timed weed control, and slow-release fertilization, scheduled across the year so the lawn is fed and defended right when it matters. Every Pure Turf service starts here.

§.01  Choose your level

Three tiers. One foundation.

Entry-Level Care
8 annual visits

Basic

Our Basic program is suited for homeowners who have very little to no grass at all. It helps establish a baseline for growth and sets up properties for our Essential program.

  • Lawn assessment & soil test
  • Seasonal fertilization
  • Weed control
  • Pre-emergent applications
Nashville's Most Trusted Lawn Care Program
12 annual visits

Essential

It's no surprise that 85% of Pure Turf customers choose this program. Fungicide, army worm protection, and all the needed weed control and fertilization treatments ensure your lawn is green and healthy.

  • Everything in Basic
  • 3 fungicide applications
  • Army worm protection
  • Disease prevention
  • Priority scheduling
The Ultimate Lawn
14 annual visits

Elite

For the homeowner who wants the greenest lawn in the neighborhood. Our Elite program extends the success of our Essential program and adds 2 custom granular fertilizations, maximizing root development for a lawn that truly turns heads.

  • Everything in Essential
  • 2 custom granular fertilizations
  • NASA-developed root technology
  • Maximum root development
§.02  How we run the program

Four habits, every account.

What separates an okay program from one you don't think about.

  1. a.
    Test

    Soil sample on day one.

    We pull a soil sample before the first application and document existing condition. That becomes the baseline. pH, nutrient balance, organic content all dictate the year's program.

  2. b.
    Time

    Soil temperature, not the calendar.

    Pre-emergent goes down when soil hits 55°, not when the route gets to your zip. We watch the temperature curve, you don't have to.

  3. c.
    Apply

    Clear notes, every visit.

    After each application we tell you what we used, why, the conditions, and what to watch for between visits. No four-letter codes.

  4. d.
    Renew

    Aeration and seeding, every fall.

    Once a year we open the soil so water, air, and roots can move, core and liquid aeration to break up packed Tennessee clay, then overseed the thin areas before winter. It's the step that keeps the lawn thickening season over season instead of just holding.

“Best the yard has looked in fifteen years.”

Homeowner · Franklin, TN
Pure Turf · Middle Tennessee
§.03  What clients on the program say
“Our yard was the worst-looking one on the street. One season in, neighbors started asking who we use.”
Homeowner Brentwood, TN
01 / 04
§.04  Service area

Program routes, five counties.

Rutherford
County
Sumner
County
Wilson
County
§.05  The program, answered

Questions, on the record.

Not on the list? Call 615.785.1849. Most calls are answered live.

How do I choose between Basic, Essential, and Elite?
If your lawn is healthy and you're not seeing disease pressure, Basic covers it. If you have warm-season turf (Bermuda, Zoysia) or shaded fescue, Essential's fungicide layer is the right call. Elite is for properties where the lawn is the point. Professional-grade fertilization, root-development care, every protective layer.
Can I upgrade or downgrade mid-season?
Yes. We prorate based on what's been applied. Most upgrades happen in June when warm-season disease starts to show. Downgrades are less common but possible at any visit.
What if my lawn looks bad after I start?
Year-one lawns often look worse before they look better. We document the baseline on day one and measure against it. If the program isn't working at 90 days, we recalibrate the plan free of charge.
Do you treat warm-season and cool-season lawns differently?
Yes. The schedule, fertilizer mix, fungicide windows, and mowing height recommendations all shift based on whether you have Bermuda, Zoysia, Fescue, or a blend. We tag your account on day one.
What's included in the soil test?
pH, macronutrients (N-P-K), micronutrients, organic content, and how well the soil holds onto nutrients between feedings. Costs are absorbed by the program. We re-test every 18 months on Elite, every 3 years on Basic.
Do you offer aeration or mosquito service separately?
Yes. Both are quoted separately and scheduled alongside your program visits. Most Essential and Elite accounts add fall aeration. Mosquito is month-to-month April through October.
§.06  Get on the program

Tell us about the lawn, and we'll quote a level.

The first walk is honest. We'll read the lawn back to you and recommend a tier based on what we see, not what we want to sell.

Or call 615.785.1849
Pure Turf · No obligation
Get your free estimate

Tell us about your property and we'll put together a custom plan. No commitment, no contracts.

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Thanks for requesting a free estimate. A Pure Turf team member will reach out within one business day to discuss your property plan.

Or call us now: 615.785.1849
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